ThisDayLive Lists Seven Emerging Fashion Brands Set to Define Lagos Style Scene by 2025

In a recent editorial celebrating Nigeria’s rapidly evolving fashion landscape, ThisDayLive has spotlighted seven emerging fashion brands expected to make a significant impact on the Lagos fashion scene by 2025. With Lagos long recognized as the style capital of West Africa, these fresh labels are pushing boundaries, embracing sustainability, and elevating Nigerian design through bold storytelling and innovative craftsmanship.

Among those making the prestigious list are Imata Studios, Orange Culture, and five other distinctive brands that embody the spirit of a modern, culturally grounded Nigerian aesthetic. According to ThisDayLive, these labels are not only poised to shape local trends but are also gaining traction internationally.

Imata Studios: Reimagining Minimalism with African Flair
Imata Studios stands out as one of the most conceptually driven brands on the list. Known for its architectural silhouettes, earthy color palettes, and gender-fluid collections, the brand appeals to fashion-forward consumers seeking artful expression. Rooted in African heritage yet globally resonant, Imata Studios has gained a cult following among Lagos creatives and is increasingly drawing attention from buyers and fashion editors abroad.

Orange Culture: Trailblazing Queer Expression and Androgyny in African Fashion
Already a widely recognized name within fashion circles, Orange Culture, led by designer Adebayo Oke-Lawal, continues to redefine what it means to be a Nigerian brand. The label blends streetwear, contemporary tailoring, and emotionally rich narratives to challenge gender norms and promote inclusive fashion. Having shown collections in London, Paris, and Milan, Orange Culture is expected to gain even more momentum by 2025, especially as global conversations around identity and authenticity deepen.

Rising Labels Pushing Nigeria’s Design Boundaries
Joining Imata Studios and Orange Culture are five other breakout brands, each contributing their own signature styles:

1. Pepper Row – Renowned for its commitment to eco-conscious design, this label fuses technology with traditional fabrics like adire and ankara. Its sustainable fashion-forward pieces have resonated with consumers concerned about the environmental footprint of the fashion industry.

2. Abiola Olusola – A womenswear label known for its soft, flowing silhouettes and impeccable tailoring. The brand emphasizes luxury with ease, focusing on natural fabrics and designs that transition seamlessly from day to evening wear.

3. JZO – This brand has gained praise for its reinterpretation of classic menswear through a distinctly African lens. JZO mixes traditional cuts and motifs with contemporary detail, appealing to fashion lovers across generations.

4. IAMISIGO – Founded by Bubu Ogisi, IAMISIGO blends conceptual art and clothing, often creating garments that serve as cultural commentaries. Its raw textures, sculptural shapes, and use of reclaimed materials offer a futuristic take on African fashion.

5. Fruché – With its fearless use of color, pattern, and embellishment, Fruché celebrates Nigerian culture in bold and contemporary ways. The label has a growing fanbase among Lagos’ trendsetters and is fast becoming a go-to for editorial stylists and musicians.

A Thriving Industry Fueling Youth Employment and Global Recognition
The inclusion of these seven brands in ThisDayLive’s spotlight aligns with wider trends in Nigeria’s fashion sector, which is now valued at over US $6.1 billion and plays a vital role in youth employment and creative expression. These brands are not only creating aesthetic innovations but also building sustainable businesses that empower local artisans, pattern cutters, tailors, and textile producers.

Fashion Week Platforms as Launchpads
Many of the highlighted labels have graced the runways of Lagos Fashion Week, GTCO Fashion Weekend, and other major industry events. These platforms have become vital springboards for young designers, helping them connect with investors, buyers, and global fashion media. The 2024 edition of Lagos Fashion Week, which drew attention from UNESCO for its cultural significance, showcased the depth of talent in Nigeria’s design ecosystem.

Outlook for 2025 and Beyond
Looking ahead, industry experts predict that Nigeria’s next wave of fashion leaders will emerge from this vibrant group of designers. With increased access to digital tools, social media marketing, and e-commerce platforms, these brands are well-positioned to scale internationally. Support from fashion incubators, export councils, and private investors will also be key to helping them sustain growth.

In conclusion, ThisDayLive’s curated list reflects a broader movement of creative excellence sweeping through Lagos and the wider Nigerian fashion industry. As 2025 approaches, these seven names—led by innovators like Imata Studios and Orange Culture—are not just “ones to watch” but central players in the future of African fashion.