Progress in Nigeria has never been hindered by a lack of ideas; it has been slowed by the absence of structure. In Horizon Hunters: Spotting and Seizing Opportunities in Emerging Global Economies, entrepreneur Oyetubo Oreoluwa presents a compelling framework for understanding how emerging nations like Nigeria can convert instability into advantage, and ambition into measurable growth. Her work captures the national urgency of creating systems that can withstand unpredictability while unlocking inclusive prosperity.
She begins with an observation that sits at the heart of Nigeria’s economy: opportunity is not the problem; coordination is. From agriculture to finance, technology to trade, the country is filled with pockets of innovation that rarely translate into national progress because they operate in silos. She dissects this disconnect, revealing that most failures in development stem not from poor vision but from fragmented execution.
Horizon Hunters positions opportunity as an ecosystem, not a moment. It examines how policymakers, entrepreneurs, and investors can work from the same blueprint, aligning goals, sharing data, and building feedback systems that outlast political cycles. Her analysis focuses on how emerging economies can design mechanisms that encourage balance: between public ambition and private discipline, between policy targets and market realities.
The book goes beyond theory to engage with the practical realities of Nigerian enterprise. She studies the informal systems that already sustain millions, the market networks, transport cooperatives, and small-scale manufacturers that, though often unrecognized, form the backbone of national productivity. She argues that strengthening these systems, rather than replacing them with imported models, is key to real economic transformation.
Her writing is rooted in realism. She acknowledges the friction that defines Nigeria’s economy; infrastructural deficits, inconsistent governance, and limited capital but treats them as design problems that can be solved through process intelligence and collaboration. She maps how innovation thrives in constraint and how nations can build from that constraint outward, rather than waiting for ideal conditions that may never arrive.
Each chapter functions as a national conversation starter, prompting critical reflection across ministries, state agencies, and private boardrooms. Her frameworks are already influencing dialogues on policy alignment, SME development, and market integration. Her ideas are being referenced in national planning sessions and economic working groups as blueprints for bridging the gap between creativity and structure.
At its core, Horizon Hunters is a manifesto for building a smarter economy; one that views unpredictability as a feature to be managed, not a flaw to be feared. It redefines entrepreneurship as a civic act, where building a business also means contributing to the country’s structural stability. In her words and logic lies a new understanding of what it means to lead in uncertain times: not by avoiding volatility, but by designing through it.
The national relevance of her work lies in its simplicity and scope. She provides a language for policymakers and entrepreneurs to speak to each other, a bridge between vision and governance. Horizon Hunters reminds Nigeria that progress is not a waiting game; it is a process of strategic coordination, where opportunity becomes tangible only when systems are built to support it.
