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CBN Intensifies eNaira Campaign Amid Public Hesitancy and Technical Challenges

Tunde Balogun

3 mins read

May 10, 2025

The Central Bank of Nigeria (CBN) has doubled down on its drive to popularize the eNaira, Nigeria’s central bank digital currency (CBDC), even as widespread skepticism and technical difficulties continue to hamper public acceptance. Launched in October 2021 as Africa’s first official digital currency, the eNaira was introduced with promises of financial inclusion, lower transaction costs, and a more efficient monetary system. However, almost two years later, the adoption rate remains disappointingly low.

The CBN, undeterred by the lukewarm reception, has increased its advocacy campaigns and partnerships with fintech companies, banks, and merchants in an effort to integrate the eNaira more deeply into daily transactions across the country.

Citizens Voice Frustrations Over User Experience and Relevance

A major barrier to widespread eNaira usage has been user experience. Many Nigerians have complained about poor app functionality, long verification processes, and limited integration with other mobile banking platforms. In rural areas, where financial inclusion is most needed, limited internet connectivity and smartphone access have further stifled adoption.

Additionally, many users question the practical benefits of the eNaira when compared to existing digital payment options like bank apps, USSD codes, and widely used fintech platforms such as Opay and PalmPay. These alternatives, which already enjoy strong market presence and ease of use, present stiff competition to the government-backed digital currency.

CBN Promises Upgrades and Broader Integration

In response to public concerns, the CBN has promised upgrades to the eNaira infrastructure and enhanced interoperability with traditional financial services. Recent announcements suggest that new features will allow users to make utility payments, pay school fees, and conduct peer-to-peer transfers more seamlessly through the app.

Moreover, the central bank has begun encouraging merchants and government agencies to accept eNaira for goods and services. Initiatives are also underway to integrate eNaira payments into public transport systems in select states, aiming to demonstrate the currency’s real-world utility.

Economic Pressures Fuel CBN’s Digital Push

Analysts suggest that the CBN’s persistent push for eNaira adoption is partly driven by economic pressures. With inflation rising and cash scarcity triggered by recent currency redesign policies, the central bank views the eNaira as a potential tool to reduce cash dependence, enhance monetary control, and improve transparency in financial transactions.

However, experts caution that unless the CBN prioritizes user trust and addresses the practical challenges consumers face, the digital currency could remain sidelined. Financial technology analyst Ayodele Musa noted, “The CBN must understand that pushing technology without first fixing the fundamentals—accessibility, education, and reliability—will not yield the desired results.”

Future of eNaira Hinges on Public Confidence

As Nigeria’s digital economy continues to evolve, the success of the eNaira will likely depend on how effectively the CBN responds to public concerns. For now, the initiative remains a work in progress—a bold experiment that has yet to find its footing among the very people it seeks to empower.

With continued improvements and genuine public engagement, the eNaira may still have a chance to redefine Nigeria’s financial landscape. But until then, the central bank faces an uphill battle in convincing a skeptical population of the digital currency’s value.

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