As industries race to stay competitive in increasingly complex environments, automation is emerging not just as a performance enhancer but as a survival imperative. In his newly released book Sync or Sink: The Automation Mindset for Business Survival, Nigerian automation engineer Taiwo Omisogbon delivers a strategic and technical blueprint for organizations navigating the transition from manual workflows to intelligent, autonomous systems.
The book arrives at a time when many businesses, especially in developing markets, are waking up to the urgent need for systems that can do more, faster, reliably, and with minimal human input. Yet the path to automation remains riddled with misconceptions, exaggerated costs, and scattered toolsets. Sync or Sink cuts through that noise, offering a comprehensive guide rooted in practical execution and systems discipline.
He approaches automation not as a set of trendy tools but as a mindset, one that blends structured thinking with precision engineering. He outlines the core components of what he calls “the automation stack”: from logic design and control frameworks to sensor integration, process loops, system modularity, and runtime safety. Each section is crafted to help engineers and organizations shift from reactive adaptation to proactive optimization, with clear strategies for embedding automation into real-world operations.
What sets Sync or Sink apart is its insistence on relevance. The book does not assume unlimited budgets or ready-made infrastructure. Instead, it speaks to environments where engineers must balance ambition with constraint where uptime matters, maintenance windows are tight, and every workflow redesign must deliver measurable value. He draws on field-level insights to address system reliability, change management, and fault tolerance, offering lessons that translate across sectors and borders.
Throughout the publication, he emphasizes repeatability and interoperability, two principles often overlooked in fragmented automation efforts. He proposes design patterns that allow systems to evolve without requiring full-scale overhauls, encouraging organizations to build automation maturity incrementally rather than chasing silver-bullet solutions. His approach is grounded in continuous improvement, where every decision is tested against throughput, consistency, and operational clarity.
The book also explores how automation can influence broader organizational culture. It frames automation as not merely technical, but structural, impacting how teams coordinate, how decisions are made, and how failures are diagnosed and resolved. He calls for a deeper understanding of system behavior, urging engineers to view automation not as a bolt-on function, but as a redesign of thinking, design, and execution logic.
The book has already begun shaping conversations in professional engineering circles, especially among those focused on plant automation, industrial controls, and smart systems integration. Its content is being adopted by technical training programs and engineering institutes exploring how to better prepare their graduates for the demands of modern industry. With detailed schematics, decision frameworks, and implementation pathways, the book bridges the gap between theory and practice in ways that are both timely and essential.
Through this publication, Omisogbon reinforces the idea that automation isn’t just about machines, it’s about mindset, flow, and building systems that sustain progress. Sync or Sink is not just a manual for automation professionals; it’s a survival guide for organizations determined to scale with precision, resilience, and future-ready thinking.
